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Join us in the race
against extinction.

BirdLife International, the world's largest conservation Partnership, has a program called ‘Preventing Extinctions” whose entire focus is to prevent all bird species globally from going extinct! And we’re partnering with them (name a cooler duo, we dare you) and releasing the Criticals Collection.


Our Criticals Collection is a range of four extremely endangered birds, thoughtfully rendered by our amazing artists. Sadly, these four species don’t all have organizations devoted specifically to their care and protection, so the best way to help is to donate to groups that have the largest reach and impact, as well as the ability to offer localised support. We want the funds to do the maximum amount of good for the largest range of endangered birds, and we’re confident Preventing Extinctions can pull that off.

As some of these birds have frighteningly small populations of between 80-250 worldwide, it’s possible that our designs may outnumber the birds themselves, a chilling but ultimately galvanising thought, and one that motivates us to do everything we can to see these populations grow, and eventually thrive.

With 30% of all profits going directly to ‘Preventing Extinctions’, we know we’re making a tangible, even life changing difference to endangered birds out there. We would be humbled to have you join us.


Laysan Duck

Spoon-billed Sandpiper


“If a forest occupied by a Critically Endangered species is large enough, properly protected and well-managed, the bird involved should survive.”

Roger Safford, Senior Programme Manager, Preventing Extinctions

Here's the thing though. Even if you don’t order from our Criticals Collection, we encourage you to donate directly to BirdLife to help prevent extinctions; as they’re doing the selfless, invaluable work of keeping endangered species alive and attempting to increase their numbers. For these birds, the line between endangerment and extinction is paper thin, and help is urgently needed. We’re making it as easy as possible, putting a donate button up on our website that directs the funds straight to them!

Thank you for reading this, and for being a friend to the birds. We really hope you join us in supporting critically endangered birds, here, and around the world.

How does BirdLife International’s Preventing Extinctions programme make an impact?

Operational for over a century, BirdLife International is a global voice for nature. They work with 117 partners around the world, their tireless and far-reaching efforts cementing their legacy as a courageous advocate for the natural world. It’s a legacy of profound impact, one that you can now be a part of.

Our planet is in the midst its sixth mass extinction event, with climate change, habitat destruction and other human activities devastating the diversity of life on the planet. But while the crisis is undeniably urgent, there’s also hope. Humans may create huge challenges – but with enough support, dedication and resources, we can also reverse them.

There are some particularly shining examples in the bird world. Their flagship report, State of the World’s Birds, finds that 25 bird species have been rescued from the Critically Endangered category since 2000 thanks to conservation action. And that’s not counting the 21-32 bird species that would have vanished altogether without intervention.

Many of these recoveries were made possible with the help of BirdLife’s Preventing Extinction Program. Underpinned by our science, they work by pairing ‘species champions’ – individuals or organizations that provide funding – with ‘species guardians’ – often BirdLife Partners – who can make the action happen on the ground. To date, the program has benefited at least 483 threatened bird species.



The flight of the manumea - or Little Dodo - has been described as a ‘distant rolling thunder’ echoing through the forests of Samoa. The name translates to “tooth billed pigeon”, but only at first glance does it resemble a generic pigeon, gaze a little longer and you’ll see unique features with ancient roots. The large, bright red, extremely hooked bill immediately evokes a famously extinct relative and namesake: none other than the Dodo. The manumea is living history - the closest connection we have to a vanishing past. That only makes the rapid disappearance of the Manumea much more disturbing, currently experts believe there could be fewer than 70 left alive. This dwindling population is due to a combination of factors: introduced predators like cats and rats, rampant deforestation, and hunters frequently mistaking the endangered species for pigeons. By far the most endangered bird in our Criticals Collection, this is a link to history worth preserving.

Buy purchasing a bird you’re helping prevent extinctions.

Like the Kaua’i ō’ō.

We want to tell you about the last song of the Kaua’i ‘ō’ō, a dainty and beautiful honeyeater native to Hawaii. In 1987, the once abundant population of the Kaua’i ō’ō had dwindled down to a single bird. A travelling ornithologist made an audio recording of that bird singing his courtship song to an empty forest, unaware that he was the last of his kind, calling out for company that would never arrive. The bird was declared extinct not long afterwards, due to environmental destruction and invasive predatory species.

2022 Criticals Collection

Lesser Florican

Philippine Eagle

Balearic Shearwater

Ivory-billed Woodpecker

Black Stilt